Producer coordination
that isn’t living in a WhatsApp group.
Forty-three producers, six varieties, three buyers, two cold-chain routes, and one field agent with a phone plan. Between the harvest schedule, the weather, and the freight pickup window, something always drops. We stitch the whole thing together — from field to invoice.
vs. baseline
(from 4 weeks)
traceability
Agriculture is distributed by nature. Its coordination usually isn’t.
The crop grows in the field. The decisions happen in a group chat. Quality data lives on a paper form the packer forgot to scan. The co-op treasurer pays producers from a spreadsheet reconciled monthly — if the buyer’s remittance arrived on time, which it didn’t. We structure the messy parts without flattening the field.
Harvest plans vs. reality
Maturity windows shift with weather. Pickup trucks are booked two weeks out. Nobody tells the packhouse until the driver calls.
Traceability after the fact
The buyer wants lot-level provenance. The lot is three producers deep, and the packing record is a photo on someone’s phone.
Settlement that lags reality
Producer payments run on last month’s invoices, adjusted for this month’s quality scores, reconciled against payments that haven’t arrived yet.
Four modules between the field and the truck.
The operational layer — producer coordination, harvest planning, quality capture, and cold-chain — running without a group chat in the middle.
Producer Coordination & Planning
Every producer’s crop, plot, variety, and expected maturity tracked in one place. The agent follows up for weekly updates in the producer’s preferred channel — SMS, WhatsApp, voice — and consolidates the plan.
- Weekly producer check-ins consolidated automatically
- Plan visible per variety, per window, per route
- No more “I thought you knew” at the packhouse
Harvest Scheduling & Logistics
Maturity windows, weather, truck capacity, and packhouse slots combined into a schedule that updates as reality moves. Pickup confirmations go to producers in their language.
- Truck utilisation up by 24% vs. fixed weekly routes
- Pickup confirmations sent and tracked in-channel
- Delays re-planned the same afternoon, not next week
Quality Capture & Lot Creation
At intake, the agent walks the packer through the quality checklist, captures photos and measurements, assigns lot IDs, and links every producer’s contribution. Traceable without the paper form.
- Lot provenance preserved at producer granularity
- Quality scores fed back into producer payments automatically
- Reject reasons tracked per producer for coaching
Cold-chain & In-transit Visibility
Temperature, humidity, and location telemetry from trucks and containers, monitored against the spec for each lot. Alerts escalate when the product is heading off-spec, not after it arrived spoiled.
- Post-harvest loss cut by 22% in first season
- Off-spec events escalated within 2 minutes
- Evidence preserved for buyer disputes
Four modules between the lot and the ledger.
Settlement, contracts, certifications, and buyer ops — the parts the field never sees but depends on.
Producer Settlement & Payments
Intake weights, quality scores, contract prices, advances, and adjustments combined into per-producer statements — paid through the channels producers actually use. Weeks, not months.
- Producer settlement in 3 days from intake
- Statements in the producer’s language
- Advances and adjustments tracked per contract
Buyer Contracts & Allocation
Buyer contracts — volumes, grades, pricing mechanisms, windows — tracked against live supply. Allocation decisions suggested, exceptions flagged before the buyer calls.
- Contract utilisation visible in real time
- Allocation proposals with margin impact shown
- Buyer-facing updates auto-drafted
Certifications & Compliance
Organic, Fair Trade, Rainforest, GlobalG.A.P. — certification records, audit schedules, chain-of-custody links and renewal deadlines tracked per producer and per lot. Audits pre-assembled.
- Audit packs generated per scheme, per lot, in minutes
- Renewal calendar surfaces risk before the cert lapses
- Chain-of-custody preserved with lot provenance
Yield Analytics & Producer Scorecards
Yield per hectare, quality variance, on-time rate, and defect patterns per producer. Used for coaching, for contract renewals, and for the conversations that actually move the curve.
- Scorecards refresh with every intake
- Coaching targets surface from the data, not from memory
- Top producers visible without a manager “having a sense”
Ask about your specific friction.
We’ll tell you which module applies to your stack and what a realistic first step looks like.
Tell us where the chain breaks.
We’ll come back with a concrete starting point — one producer cohort, one workflow, working within a season.
hello@cueroinc.com